1. Plan Carefully
All successful ventures begin with good planning. Meetings with free-flowing ideas from all those who will participate in an upcoming non-profit event will make the project more effective.
Non-profits are in business to fulfill a mission. Usually that mission results in a better world for people, animals, the environment or all three. It’s important to know exactly what your project is supposed to accomplish and how it fits into the mission. A well-planned event will likely meet or exceed expectations.
Members of the non-profit team should have a clear vision of what needs to be accomplished and what is expected of them. Knowing that their role is critical to the success of the project will allow them understand the importance of their participation.
Goals should be clearly defined, challenging yet attainable. Good workers enjoy a challenge and will often outdo your expectations, especially if they are feel the work is worthwhile and life-enhancing.
2. Attract the Clients Who Will Benefit Most
Who is your project designed to help, the poor, the sick, the hungry, the homeless, the unemployed? No matter who your target audience is, the effectiveness of your non-profit’s mission hinges on being able to connect with the people who will benefit the most from your efforts.
Even the best non-profit cannot be all things to all people. Knowing your “ideal client” will help you reach that segment of the population. Once the team is clear on this matter, well-written press releases will help notify these people of what you have to offer them. Posters, flyers, radio spots and the like will get your word out effectively. Specifics rather than generalities will grab the attention of the right people.
3. Conduct Honest Evaluations
Receiving honest feedback is one of the best things a company can do if it is serious about providing good service. At the completion of a program or project, collect anonymous comments from both clients and staff members. Implement the suggestions that will make the next project more effective.
4. Develop Effective Fundraising Campaigns
Non-profits need money to conduct programs. Therefore, fundraising strategies need to be effective. Speak to a
professional fundraising consultant if you’re constantly struggling to make ends meet.
5. Demonstrate Appreciation for Employees and Volunteers
Most non-profits derive a great deal of service from volunteers. With little money for payroll, volunteers can seem to make the non-profit’s world go round. Showing appreciation for their efforts will go a long way in bringing them back to help with future projects.
Paid staff members also need to know that they are not taken for granted. Even though they receive pay, it may not be as much as they could receive in the for-profit world. Find affordable ways to demonstrate thankfulness, such as a spring flower in a tiny vase, a card, a party or an employee-of-the-month certificate. Foster camaraderie to make your non-profit environment more worker friendly.
Non-profits must use every resource as effectively as possible. Good planning, targeted publicity, accurate evaluations, successful fundraising, and an enthusiastic staff will enable the non-profit make the world a better place.